Kia ora Sarb, sorry to hear you are māuiui, may you be restored soon. I loved Eating Fried Chicken in the Shower with James Nokise! It felt like the perfect dance of psychology and real talk. YouTube sounds like it has good global reach potential. Perhaps consider contracting a social media wrangler so you are not carrying all the sound engineering, editing, UX design, lighting etc.
Publishing books sounds like it is something you enjoy and might segue into more global speaking engagements.
I massively appreciate your work in any format, especially at this lonely time of year. Overall, do what serves you and your family best. You are Sarb-tastic. Mauri ora! Charmaine
Thank you, for the encouraging words and ideas, Charmaine. I hope your week is starting well. I'm feeling a little better, but still only about 60%. I have care of our girls today - so hopefully, it will be a smooth one!
My attraction to ‘noise reduction’ was during a time of healing and post concussion syndrome. No need to discuss further, I am sure I have bored your other subscribers with my random posts 😬 apologies. Looks like you might need a PA.
I thoroughly enjoy your thought provoking articles, the Physcologist side interests me mostly, running not so much. I can’t give you any advice on your future IT path sadly, but some great comments above. Wishing you a speedy recovery.
Thanks Paul - still struggling a bit today. For some reason, this is proving difficult to shift and my sleep is very disturbed. Such a terrible year for infections / bodily wellbeing for our entire family. Sigh. And thanks for the feedback. A PA would be great too - just need to earn enough to afford one. Chicken and egg comes to mind ... Have a great week!
Kia ora Bernadette - thanks for this feedback. I don't think I will be changing that - because I am equally aware of currency fluctuations on the creator side of the equation (Substack already takes a decent cut, in case you didn't know that), and a good portion of my audience is international. But thanks for making me aware. Aside form the currency thing, is there anything else that acts as a deterrent for you?
I like your writing but am a bit confused about the focus some days. Your articles on running were lost on me ( only run when dogs or plover are involved), some of the dieting stuff was not relevant and if I am honest it is the practical psychology stuff that attracted me.
When you have have headed down those pathways, I have wondered if my time as a subscriber may be coming to an end. Perhaps it is time to understand what attracts people to subscribe (what is the content they want) and what do you want to deliver. Better to be focused and clear I think… shaun
Cheers, Shaun - for offering some clarity from your PoV. I'm glad you are still here. Real food for thought for me - I appreciate that. Hope you have a good run into Christmas and the holidays and you get to enjoy a good chunk of time off.
You have to keep going, Sarb- what you say matters and helps many people!
I agree with spending more time on YouTube. What I've seen is that the one way to expand reach is to appear on multiple platforms- including LinkedIn, Instagram, Tiktok even. There should be economies of scale- repurposing a video from YouTube for Instagram and TIktok, using that script for your Substack and LinkedIn, and so on.
Another thing to do is to collaborate with others, so you both have some "co-branded" content and access to each other's communities. It might be worth approaching some other content creators in the industries where most of your readers or subscribers are from, or other social groups, e.g. finance, mid-career professionals and so on.
Once you do that, then the subscribers will roll in. Good luck - kia kaha!
Thank you Harminder - really appreciate your feedback. Yes, with my experience lately on Twitter and indeed here means that I feel like getting back to a wider portfolio might be the thing I need to do. Repurposing videos can be a bit of a double-edged sword. Takes a bit longer than you would think, and especially putting yourself across multiple platforms all the time also takes time. Been there and done that. Also, YouTube has by far the best potential to actually get paid. But audio podcasts might work quite well too. Other markets outside of NZ would be better for branding opportunities. Many are the times my wife and I have talked about how this would be much easier on the west coast of the USA. But I might have a chat to my agent about that. Thanks for the ideas to think about!
yes, definitely- Aotearoa's size is a challenge. Another geography to think about is South East Asia- Singapore (where I'm from), Malaysia, Indonesia etc. Check if your agent can arrange speaking gigs in Singapore- there are many conferences and corporate events here.
Austin Kleon, Seth Godin, Hugh Macleod, Alastair Humphreys: they've all had something to say about working in our passion, and building a tribe.
The guardian has this: https://bit.ly/3jc4beu. I thought it was something you might have written. There's a number of kiwi folk who've transitioned to paid media gigs on stuff or the herald, writing about their reckons from within their interest zone (comedians through board members to local manufacturers and would-be-politicians)
I guess I'm just here in my own echo chamber Sarb, waffling on so I feel I'm making the comments section a little less lonely.
Thanks Adrian - as always :) Am having fun getting deeper into Adrian Humphrey’s stuff and am feeling more inspired and quietly plotting a route through the next year
Kia ora Sarb, sorry to hear you are māuiui, may you be restored soon. I loved Eating Fried Chicken in the Shower with James Nokise! It felt like the perfect dance of psychology and real talk. YouTube sounds like it has good global reach potential. Perhaps consider contracting a social media wrangler so you are not carrying all the sound engineering, editing, UX design, lighting etc.
Publishing books sounds like it is something you enjoy and might segue into more global speaking engagements.
I massively appreciate your work in any format, especially at this lonely time of year. Overall, do what serves you and your family best. You are Sarb-tastic. Mauri ora! Charmaine
Thank you, for the encouraging words and ideas, Charmaine. I hope your week is starting well. I'm feeling a little better, but still only about 60%. I have care of our girls today - so hopefully, it will be a smooth one!
My attraction to ‘noise reduction’ was during a time of healing and post concussion syndrome. No need to discuss further, I am sure I have bored your other subscribers with my random posts 😬 apologies. Looks like you might need a PA.
I thoroughly enjoy your thought provoking articles, the Physcologist side interests me mostly, running not so much. I can’t give you any advice on your future IT path sadly, but some great comments above. Wishing you a speedy recovery.
Thanks Paul - still struggling a bit today. For some reason, this is proving difficult to shift and my sleep is very disturbed. Such a terrible year for infections / bodily wellbeing for our entire family. Sigh. And thanks for the feedback. A PA would be great too - just need to earn enough to afford one. Chicken and egg comes to mind ... Have a great week!
I noted you payment was in US$ although you are based in NZ given the conversion rate this was a deterrent to me
Just being honest
Kia ora Bernadette - thanks for this feedback. I don't think I will be changing that - because I am equally aware of currency fluctuations on the creator side of the equation (Substack already takes a decent cut, in case you didn't know that), and a good portion of my audience is international. But thanks for making me aware. Aside form the currency thing, is there anything else that acts as a deterrent for you?
Hi Sarb
I like your writing but am a bit confused about the focus some days. Your articles on running were lost on me ( only run when dogs or plover are involved), some of the dieting stuff was not relevant and if I am honest it is the practical psychology stuff that attracted me.
When you have have headed down those pathways, I have wondered if my time as a subscriber may be coming to an end. Perhaps it is time to understand what attracts people to subscribe (what is the content they want) and what do you want to deliver. Better to be focused and clear I think… shaun
Cheers, Shaun - for offering some clarity from your PoV. I'm glad you are still here. Real food for thought for me - I appreciate that. Hope you have a good run into Christmas and the holidays and you get to enjoy a good chunk of time off.
You have to keep going, Sarb- what you say matters and helps many people!
I agree with spending more time on YouTube. What I've seen is that the one way to expand reach is to appear on multiple platforms- including LinkedIn, Instagram, Tiktok even. There should be economies of scale- repurposing a video from YouTube for Instagram and TIktok, using that script for your Substack and LinkedIn, and so on.
Another thing to do is to collaborate with others, so you both have some "co-branded" content and access to each other's communities. It might be worth approaching some other content creators in the industries where most of your readers or subscribers are from, or other social groups, e.g. finance, mid-career professionals and so on.
Once you do that, then the subscribers will roll in. Good luck - kia kaha!
Thank you Harminder - really appreciate your feedback. Yes, with my experience lately on Twitter and indeed here means that I feel like getting back to a wider portfolio might be the thing I need to do. Repurposing videos can be a bit of a double-edged sword. Takes a bit longer than you would think, and especially putting yourself across multiple platforms all the time also takes time. Been there and done that. Also, YouTube has by far the best potential to actually get paid. But audio podcasts might work quite well too. Other markets outside of NZ would be better for branding opportunities. Many are the times my wife and I have talked about how this would be much easier on the west coast of the USA. But I might have a chat to my agent about that. Thanks for the ideas to think about!
yes, definitely- Aotearoa's size is a challenge. Another geography to think about is South East Asia- Singapore (where I'm from), Malaysia, Indonesia etc. Check if your agent can arrange speaking gigs in Singapore- there are many conferences and corporate events here.
Only just on their books, but hopefully after a few NZ bookings, that potential may open up :)
Passion, follow and share that.
Austin Kleon, Seth Godin, Hugh Macleod, Alastair Humphreys: they've all had something to say about working in our passion, and building a tribe.
The guardian has this: https://bit.ly/3jc4beu. I thought it was something you might have written. There's a number of kiwi folk who've transitioned to paid media gigs on stuff or the herald, writing about their reckons from within their interest zone (comedians through board members to local manufacturers and would-be-politicians)
I guess I'm just here in my own echo chamber Sarb, waffling on so I feel I'm making the comments section a little less lonely.
Thanks Adrian - as always :) Am having fun getting deeper into Adrian Humphrey’s stuff and am feeling more inspired and quietly plotting a route through the next year